Project completed
Nossa FM 104,9
Real-time audience analytics, social media automation and ML-based music recommendation.
ScopeAnalytics and Automation System
Tech stack
Before and after
Before
- 40% drop in online audience over 12 months
- Content with no performance analysis
After
+180%online audience
+320%social media engagement
+55%advertising revenue
Measured against the baseline of the process before the project.
Project summary
A 40% drop in online audience over 12 months, disorganised social media content, no performance analysis and growing competition from streaming and podcasts. We implemented AI for real-time audience analysis, social media post automation, a machine learning music recommendation system and a metrics dashboard with actionable insight.
Engineering notes
No audience reading useful enough to decide programming or content.
SolutionReal-time analysis with a dashboard of actionable metrics.
Social media publishing was manual and irregular.
SolutionPost automation and machine learning music recommendation.
